THE PRIZES

Two winners of The Catalysts will receive funding for their ideas based on their applications.
By participating in the program, all winners will have access to the following:

FINANCIAL AND MARKETING SUPPORT:

A total prize pool of up to $500k to directly fund the most innovative and inspiring creative concepts plus up to $150k in ad credits from TikTok.

AWARENESS:

International press for the winners, along with amplification on The Estée Lauder Companies platforms.

MENTORSHIP:

Access to experts from across the beauty landscape: including product and content development, brand building, finance, operations and supply chain.

DISTRIBUTION SUPPORT:

Valuable guidance on how to scale and reach consumers at both local and global levels.

The Catalysts is created by
With support from
Executive Producer
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