THE WINNERS
Meet the 2024 winners
Etia London
When she lost her eyesight at 17, Etia London founder Lucy Edwards entered a world that was no longer designed for her. She has since made it her mission to be the representation she never saw, becoming the Ambassador for Blind Barbie, the face of Pantene, and first blind model to walk Copenhagen Fashion Week. Lucy transcends cultural barriers and has been called the woman on a mission to overhaul the beauty world.
Etia London is a beauty brand that will actively include the 1.3 billion disabled people worldwide. No more accidentally accessible products – intentional universality is the company DNA. Through modular design, braille, NaviLens codes, and accessible tutorials, they seek to combine aesthetic design with universal design because accessibility shouldn’t require compromise.
Etia London is a beauty brand that will actively include the 1.3 billion disabled people worldwide. No more accidentally accessible products – intentional universality is the company DNA. Through modular design, braille, NaviLens codes, and accessible tutorials, they seek to combine aesthetic design with universal design because accessibility shouldn’t require compromise.
Charles Jeffrey LOVERBOY
Charles Jeffrey LOVERBOY – the decade-old, London-based fashion brand founded by CSM grad Charles Jeffrey – takes on its next challenge by expanding into beauty. LOVERBOY BEAUTY is set to redefine the makeup landscape with an elevated, alternative queer perspective. The brand seeks to launch versatile, high-quality color complexion products that seamlessly transition from day to night, without staining clothing. Designed to be bold and expressive, LOVERBOY BEAUTY will cater to an alternative crowd, particularly queer individuals, artists, and performers seeking unique mixable makeup solutions.
Jeffrey’s extensive experience includes working with top fashion magazines, styling, and collaborating closely with MAC Cosmetics. His creativity has marked him as a respected voice in the fashion industry uniquely positioned to transition into beauty.
Jeffrey’s extensive experience includes working with top fashion magazines, styling, and collaborating closely with MAC Cosmetics. His creativity has marked him as a respected voice in the fashion industry uniquely positioned to transition into beauty.
RUKA
Ruka’s mission is to do hair like it’s never been done before – by disrupting the hair extension industry and bringing back the joy in textured hair. Co-founder Tendai Moyo experienced being excluded and deprioritised from the mainstream beauty conversation first-hand, and started the brand after being exhausted by her own personal horror stories when it comes to purchasing hair extensions.
Ruka’s team combines experience from world-class brands and labs to bring the best of the industry to this forgotten consumer. It’s powered by a passionate community of consumers and hair professionals, and with their ideas and feedback has created an ecosystem of products that truly meet the wants and needs of people with curly, coily and kinky hair.
Ruka’s team combines experience from world-class brands and labs to bring the best of the industry to this forgotten consumer. It’s powered by a passionate community of consumers and hair professionals, and with their ideas and feedback has created an ecosystem of products that truly meet the wants and needs of people with curly, coily and kinky hair.
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